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Hello, my name is Esther!

I'm a bona fide fashion addict living in New York City. I love writing about fashion trends and the blogging life. New posts every Sunday and Wednesday!

Current Obsessions:
Holographic Face Masks
Nespresso
Goldendoodles

Esther Santer An Insider's Look Into The Blogging Industry
How Being In A Miserable Job Shaped My Entire Career // Silk Floral Dress + Pink Pom Pom Sweater
Feb 6

Feb 6 How Being In A Miserable Job Shaped My Entire Career // Silk Floral Dress + Pink Pom Pom Sweater

Esther Santer
Career, Esther's Outfits, Fall Outfits, Fashion Inspiration, Hair, Winter Outfits
10 Tips For Being Productive On Your Next Flight
Feb 3

Feb 3 10 Tips For Being Productive On Your Next Flight

Esther Santer
Blogger Tips, Travel
The 10 Most Frustrating Parts Of Brand Collabs // Long Black Slip Dress + Shearling Jacket
Jan 23

Jan 23 The 10 Most Frustrating Parts Of Brand Collabs // Long Black Slip Dress + Shearling Jacket

Esther Santer
Career, Esther's Outfits, Fashion Inspiration, Fall Outfits, The Blogging Industry, Winter Outfits
My Biggest Fashion And Beauty Mistakes // Jean Overall Dress Over Cashmere Sweater
Jan 22

Jan 22 My Biggest Fashion And Beauty Mistakes // Jean Overall Dress Over Cashmere Sweater

Esther Santer
Winter Outfits, Fashion Inspiration, Fall Outfits, Esther's Outfits
How Blogging Is Far From Freeloading // Beige Sweater Dress + White Booties
Jan 16

Jan 16 How Blogging Is Far From Freeloading // Beige Sweater Dress + White Booties

Esther Santer
Esther's Outfits, Fall Outfits, Fashion Inspiration, The Blogging Industry, Winter Outfits
10 Best Organizing Tips // Snakeskin Skirt + White Sweatshirt
Jan 13

Jan 13 10 Best Organizing Tips // Snakeskin Skirt + White Sweatshirt

Esther Santer
Esther's Outfits, Fall Outfits, Fashion Inspiration, Home, Winter Outfits
Selling Out And That Time I Got Stuck In A Contract
Jan 9

Jan 9 Selling Out And That Time I Got Stuck In A Contract

Esther Santer
Career, Esther's Outfits, Fashion Inspiration, Home, The Blogging Industry, Winter Outfits
How I Became A Full Time Blogger // Pink Star Pajamas
Jan 6

Jan 6 How I Became A Full Time Blogger // Pink Star Pajamas

Esther Santer
Career, Esther's Outfits, Hair, NYC, The Blogging Industry
2019 Blogging Goals // Happy New Year
Jan 1

Jan 1 2019 Blogging Goals // Happy New Year

Esther Santer
Blogger Tips, Esther's Outfits, Fashion Inspiration, Holiday, Married Life
Why I Won't Be Bringing My Camera Or Laptop To Portugal Or Spain // All White Look
Dec 30

Dec 30 Why I Won't Be Bringing My Camera Or Laptop To Portugal Or Spain // All White Look

Esther Santer
Travel, Fashion Inspiration
A List Of Timeless Items Every Girl Should Own // Contributed Post
Dec 29

Dec 29 A List Of Timeless Items Every Girl Should Own // Contributed Post

Esther Santer
5 Tips For Becoming A Morning Person // Navy Star Pajamas
Dec 23

Dec 23 5 Tips For Becoming A Morning Person // Navy Star Pajamas

Esther Santer
Blogger Tips, Career, Fashion Inspiration, Hair, Home, The Blogging Industry
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Follow me on Instagram @EstherSanter.

There’s something really cool about childhood friends. They know your family, they watched you grow up, and they even know your birthday by heart. They remember how you acted in school (for better or worse), they were there through your awkward stages, but most of all, they can see just how much you changed over the years. I’m one of the rare people who still speaks to her childhood friends fairly often and since I just attended one of their wedding’s this past weekend in St. Louis, I had the idea to conduct a mini interview with some of my old classmates.

What was my style like in high school?
- Very 90’s. - Chokers, wife beaters, and bangs.
- Crazy hair. - Seventeen Magazine style. 
Are you surprised I became a full time blogger?
- Somewhat because you were very academic, so I thought you would go into a very intellectual field. - No, but I don’t know why. - Yes, but I thought you would be an entrepreneur. - Not really, but I thought you would be an editor for a fashion magazine.
📷: @chayaross 💁🏻‍♀️: @melissawillcutyou #esthersanter #greendresses #whitebooties #hairstyled #nycstreetstyle #yougotitright #whowhatwearing Partied the night away with @virginvoyages to celebrate their launch. If tonight is any indicator as to what’s included on their voyages, sign me up! Drinks were flowing and performers were flipping through the air to DJ @iammarkronson. Book now on virginvoyages.com and make sure to enter Richard Branson’s Birthday Sweepstake to win a voyage for 2! What you waiting for, sailor? #VVScarletNight #esthersanter 📷: @jennajordan We barely knew each other on our first Valentine’s Day together, but I gave him a homemade card with massive pom poms, beads, and stickers glued to the front. And that basically sums up our relationship. Lol #kidsatheart 📷: @laurelcreative #esthersanter #relationshipgoals❤️ #happyvday #valentinesday2019 #vdaygifts  #couplesinlove 10 Fashion Week truth bombs coming your way. As my longtime followers know, my blog started as a means to get invited to Fashion Week. I had no idea how I would make it happen, but I just knew that by building an online presence, I would somehow find a way in. My entire mindset at the time could basically be summed up by Dan Humphrey’s confession in the finale episode of Gossip Girl, “If I wasn't born into this world - maybe I could write myself into it.” And that’s exactly what I did. 
This February marks my 12th season in attendance, so you can only imagine how much I’ve seen the industry change from the inside out. With the rise of Instagram, I also see just how much jealousy this one week creates for bloggers and non-bloggers alike, so let’s get real with what really goes on behind the glamour wall.

1. Fashion Week used to be super exclusive and bloggers were actually not wanted there. Nowadays, if you have 1,000 followers, you can score a ticket to at least a small show. 
2. As with anything else, Fashion Week is all about networking. Good relationships with PR people = better fashion show invites. 
3. If you’re active in the industry and based in NYC, it’s pretty likely you’ll receive unsolicited Fashion Week invites, but for most shows, you have to reach out to the designers and request a ticket. It’s then up to their discretion to give you one. 
4. Fashion Week is a huge blogger social scene now and less about the actual runway shows. This is for better or worse, but it is fun how every show feels like a reunion.
5. Just because you see a blogger sitting close-up or front row, it does not necessarily mean that was her assigned seat. Before the show starts, a lot of people move up if there are seats available. 
6. A great way to attend some of the bigger shows is by partnering with a brand to cover backstage. 
7. Fashion shows only last about 10 minutes and they always start 30 minutes after the call time. 
8. Fashion Week is a great opportunity to get press since street style photographers stand outside the shows taking pictures. It’s always fun getting photographed paparazzi style.
Continued in comments. 📷: @laurelcreative #esthersanter #nyfw2019 Loved checking out @clinique’s first ever pop up store last night! Got my skin analyzed to find out the perfect product for me and then headed over to my favorite part of the space, the virtual reality experience. Make sure to stop by 132 Prince St in NYC before February 17th to test the products and customize your bottle with purchase! #findmyid #cliniquepartner #esthersanter 📷: @laurelcreative Talking about how being in a miserable job shaped my entire career now on esthersanter.com. If you’ve ever had a miserable job, you know it can suck the life out of you. Trust me, I’ve been there. I honestly feel bad for my roommates at the time because I would come home every day drained and bitter, knowing I was due back in the office the following morning. It took a career switch to realize just how bad it was, but I learned more from that job than I could have had I pursued a fashion degree. Starting my career in such a high pressure environment showed me that I am more capable than I ever could have imagined and there is nothing I can’t do. But above all, being in a miserable job taught me that even though it felt as if I was stuck in a terrible situation forever, I am ultimately in control of my life and I have the power to make a change. Head to the blog now to read my story. #esthersanter 📷: @laurelcreative #pompomsweater #pinkstyle #girlyoutfits #nycfashionweek #nycstreetstyle #nycstyleblogger #pinksweater #whowhatwearing #yougotitright Part III: I reiterated the “just friends” line before he picked me up later that night to go bowling, but the second I got in the car, not even I believed it. There were clearly sparks. Once we settled into our lane at Chelsea Piers, we got cocktails and wound up talking all night between turns. Little did I know that was the last first date I would ever have. — 
Our actual first date had been a year prior when my cousin set us up. We went to a beautiful lounge overlooking my favorite part of the city where we enjoyed cocktails, but not particularly each other. The conversation flowed, but we were young and in completely different places in life. Sometimes it’s just about timing.
— 
Fast forward 5 years, we spent last Sunday at that same lounge overlooking that same city skyline. We ordered the same cocktails and sat in almost the same seats, but this time, it wasn’t about the drinks or the good views... just the company. 
#esthersanter #ourlovestory #iphonephotos #nycskyline #nycsky #columbuscircle #nycviews It’s no secret I LOVE to sleep, so I went on a mission to find the perfect headboard. Found the winner @jossandmain, but I didn’t stop there. Joss & Main offers stylish discoveries with every click, so I wound up refurnishing our entire bedroom, nightstands and lamps included. And just like that, our bedroom became our favorite room in the apartment. 📷: @laurelcreative #jossandmain #esthersanter #bedroomgoals #relationshipgoalz #bedroominspo #headboards #homedecorgoals #bedroominterior Time for another segment of 5 things bloggers do that are underratedly difficult:
1. Color adjusting photos where your hands look bright red from the cold.
2. Responding thoughtfully to emoji-only comments.
3. Filming makeup tutorials while actually getting ready.
4. Remembering to change shoes between outfit shots.
5. Getting the shot with a stranger’s dog in 30 seconds or less.
Tag a blogger you know relates.
📷: @laurelcreative #esthersanter #blackandwhiteoutfit #dogsofinstagram #nycfashionblogger #nycphotoshoot #bedfordstuyvesant #whowhatwearing #yougotitright #streetstyleblog Serving up 5 more random facts about me tonight:
1. I was obsessed with Build-A-Bear as a kid and used to trade in birthday parties for @buildabear clothes shopping sprees. 
2. I’m extremely indecisive which is why the first time I ever hung up artwork was last year for a collaboration! Then I learned about Command Strips...
3. I bought my first plant. Because we have low light in our apartment and I wanted something low maintenance, I went with a snake plant.
4. My family always had really weird pets, from an albino hedgehog to a chinchilla to a pet rat that my little sister would walk around on a leash. 
5. I started flying by myself when I was 4 years old.
How old were you the first time you flew alone?
#esthersanter 📷: @laurelcreative 💁🏻‍♀️: @hairbychayashasha #ChooseLovely #LiveTheLittleThings #TheEverydayProject #NothingIsOrdinary #MakeMoment

A Fashion Focused Life by Esther Santer

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