I was blessed with a very thick, full head of hair, but I never took hair health seriously. I spent my high school years dying it every other month and my college days frying the ends with a flat iron. At age 26, I’m finally taking control of my hair and making its health a priority. First I took a very long break from getting highlights, then I chopped off about 3 inches to get rid of the dead ends, and now I’m putting a focus on incorporating the right products into my routine.

I grew up using Pantene shampoo and conditioner, but earlier this year, they released a new formula in 12 of their base shampoos and it doesn’t just cleanse your hair, it fuels it. These new shampoos go deeper than the surface, essentially fueling your hair with nourishing lipids and antioxidants. This leaves your hair feeling shinier and healthier than before.

I’ve been loving Pantene Pro-V’s new Smooth & Sleek Shampoo because it locks in moisture, so you don’t have to follow the whole “wash your hair only once a week rule” if you don’t want to. This is especially good news for the gym goers out there who are afraid to wash their hair daily since shampoos generally dry out hair when used too frequently.

There is so much innovation in the beauty industry and it’s always amazing to see a brand I already love outdo themselves. As people become more aware of the importance of hair care, it’s necessary for brands to keep up with the growing needs and create products that address specific issues like dry locks. Bravo, Pantene!

Shop Pantene.

*Thank you Pantene for sponsoring this post.

Photography: Kristen Victoria Harner

xx Esther