Hello, my name is Esther!

I'm a bona fide fashion addict living in New York City. I love writing about fashion trends and the blogging life. New posts every Sunday and Wednesday!

Current Obsessions:
Holographic Face Masks

Metallic Mini Skirt + Black Moto Jacket // April 2018 Blogging Goals

Metallic Mini Skirt + Black Moto Jacket // April 2018 Blogging Goals

I’m shocked it’s already April. It feels like just yesterday that I was sitting down writing my New Year’s resolutions. To be completely honest, like almost everyone else I know, I’ve fallen short on most of the ones I so thoughtfully crafted in January, so consider this my updated version, blogging edition.

  1. Create a LightRoom Preset
    Every feed I have ever lusted after and attempted to emulate has been achieved through a customized LightRoom preset. I’ve tried almost every popular editing app out there, even LightRoom’s own app, and spent countless hours editing photos, but to no avail, so it’s time for me to bite the bullet and invest in LightRoom Desktop. It’s a small investment, $10 a month (times forever), but I have zero idea how to use the program, so it’s bound to be a lot of work as I figure it out.
  2. Plan Outfits in Advance
    This is one of the goals I had in January that I haven’t yet been able to make happen, but planning outfits is vital for creating beautiful, shareworthy blog content.
  3. Schedule My Day Like A 9-5
    Without getting too caught up on the hours, I need to start treating my work like a 9-5 job where I get my tasks done during the day. “Day” being the keyword as I currently do most of my work very late at night.
  4. Respond To All Emails
    There is a big chunk of emails in my inbox right now that have been there for over a month simply because I’m not sure how to respond, either I’m undecided if I want to pursue the collab or I haven’t yet worked out my schedule to figure out an appointment time. Moving forward, I need to respond to emails, regardless of all other factors, simply to retain the relationship. No PR person appreciates a month late response, so even if the email back is just to say I don’t have any current availability, respond.
  5. Schedule Blog Posts
    I used to be really good at this, scheduling blog posts sometimes even a month in advance. Lately, I’ve been super behind simply because of the amount of time it takes me to edit photos. Hopefully my LightRoom preset will solve that issue.

I have plenty more blogging goals I’d love to accomplish in 2018, but these are the 5 I’ll be focusing on this month. Wish me luck!

Metallic Silver Mini Skirt: H&M
Black Bodysuit: ASOS (c/o)
Black Leather Moto Jacket: Urban Outfitters (c/o)
Black West 57th Schoolbag: Henri Bendel (c/o)
Black OTK Boots: Ivanka Trump (c/o)

Photography: Chaya Ross

xx Esther

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