The jewelry industry is full of unfair trading, blood diamonds, and horrible mining conditions, so I got really excited when I was introduced to House of Eleonore. "House of Eleonore is a jewellery start-up based in Amsterdam that creates fine diamond jewellery and stands for building a truly transparent, ethical and sustainable supply chain by using non-mined diamonds and FairTrade gold."
House of Eleonore only works with organizations that uphold ethical standards in that the "gold has been responsibly mined and the miners have received a Fairtrade Minimum Price and Premium." Non-mined diamonds are also a much less expensive alternative. White non-mined diamonds are 30%-40% cheaper! This makes diamonds more accessible to the average person with the added benefit that non-mined diamonds barely leave a carbon footprint.
Starting in September, House of Eleonore's jewelry will be available to customers at their Amsterdam store, as well as online. Their collections will include ready-to-wear, customized, and bespoke jewelry.
Support House of Eleonore and their goal of creating sustainable luxury by donating to their Kickstarter fund! Every dollar counts and some donation amounts even come with jewelry rewards! Check out their campaign here: kickstarter.com/houseofeleonore